Genesis
Client
Vermut Studio
Services
UX/UI Design
Creation of intuitive and visually appealing digital experiences, focused on usability and flexibility to adapt to future changes.
Introduction
Genesis is a digital catalog of high-end coverings developed for Vermut Studio and the architecture firm MOMP. The main challenge was to convey the premium character of the product without overloading the experience, generating a visual narrative that evoked sophistication through simplicity.
A minimalist web design was proposed, where the visual hierarchy is defined by the material: large images, generous spaces, and a fluid composition inspired by nature and its organic patterns. Every visual element serves the content, without unnecessary ornaments. The experience is designed to captivate from the first scroll, allowing the textures, shapes, and finishes of the coverings to be perceived clearly, without distractions. Intuitive and mobile-first navigation was prioritized, giving full prominence to the image as the core of the visual storytelling.
The challenge. Turning emptiness into style so the space speaks.
Create a visually impactful website for a premium coverings catalog, where the design did not compete with the images but enhanced them. The challenge was to find the balance between a carefully crafted aesthetic and smooth, clean, responsive navigation that worked equally well on mobile and desktop. Everything had to breathe elegance without feeling cold or inaccessible.
Minimalist, natural, and flexible composition to let the materials speak.
Process
The project was approached from a strategic and minimalist vision. I started with a product and target audience analysis — architects and interior designers — to define an experience focused on imagery and simplicity. I worked mobile-first from the outset, structuring the content architecture to give visual prominence to the coverings without losing usability.
The design was developed in Figma implementing color and spacing variables, considering future evolutions like dark mode or tablet adaptations. The compositions are irregular but harmonious, inspired by natural patterns, and a flexible and optimized system was delivered for web implementation on different devices.
Conclusions
Genesis demonstrates that web design can be elegant, expressive, and functional without resorting to excess. The mobile-first approach, the structure based on adaptable variables, and the conscious use of space allowed building a coherent experience across all devices. The balance between aesthetics and performance was key: the website had to not only look good but feel light and respectful of visual content.
This project highlights the importance of understanding the product before designing for it. Here, design did not seek protagonism but purpose.
Making of
From the start, all necessary variables (colors, typography, spacing, and responsive behaviors) were defined to build a flexible and scalable design. The modular architecture allowed not only structuring the existing sections clearly but also anticipating future needs: each block was designed for its specific content but with the ability to adapt to new uses without compromising visual harmony.
This strategic approach ensured the design could evolve without friction, adapting both to new devices and content changes, always maintaining the elegance and coherence of the whole.
